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Featured News & Business

MIW and Beasley Media Group launch digital sales mentorship program

by RedTech Staff September 23, 2024 3 min read
 MIW and Beasley Media Group launch digital sales mentorship program
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Mentoring and Inspiring Women in Radio, Inc. has teamed up with Beasley Media Group to launch a new initiative to support women in digital radio sales. The “Digital Sales Mentorship” program is a year-long initiative open to US-based female radio and digital sellers or managers with at least three years of sales experience seeking to advance their careers in digital sales.

The chosen mentee will receive monthly coaching from an experienced mentor and guidance from digital subject matter experts. Key focus areas will include digital marketing, streaming and podcasting, digital video, social media, client ROI, and overcoming client objections.

Applications are open to one female digital seller from any U.S.-based radio company. The deadline to apply is Oct. 14, 2024.

“MIW is thrilled to offer this mentorship at such a pivotal time for our industry,” said Ruth Presslaff, MIW board president. “The digital ecosystem has transformed radio, and now more than ever, guidance and leadership are essential. This mentorship will help provide the direction needed to navigate these changes and foster success.”

Presslaff also expressed gratitude to Caroline Beasley and Beasley Media Group for their support in launching the program.

You can find more information and apply here.

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