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Marketron has promoted Bo Bandy to senior vice president of marketing. The company says that Bandy has made a huge impact since joining Marketron in 2019. It adds that Bandy has been a driving force behind some of Marketron’s largest efforts, including building up the marketing team and successfully launching the Marketron NXT and Marketron REV products.
“We could not be more pleased to announce the promotion of Bo to SVP of marketing,” said Jim Howard, CEO at Marketron. “Since Bo arrived at Marketron, she’s brought her marketing expertise, professionalism and tenacity to every initiative she’s run. She’s a trusted member of our leadership team, and I look forward to her continued contributions to the company.”
Prior to joining Marketron, Bandy managed marketing and communications strategy and execution. This included demand generation, brand management, media relations, product marketing, special events, and digital programs for both B2B and B2C companies, such as aviation technology companies, technology startups, video game giants, telecoms and health care nonprofits.
“The opportunity to work on innovative products with a passionate team is what attracted me to Marketron,” Bandy said. “The media industry’s desire for evolution and future growth drives our commitment to building solutions that enable our clients to grow. I’m excited about the future of broadcast and being part of the team at Marketron helping deliver more scalable, predictable, and reliable revenue for the industry.”