AEQ supplies complete radio kit for Merindad de Campoo
MCRadio in the Spanish region of Campoo de Enmedio is on air with the AEQ Capitol IP digital console and AudioPlus automation system
MCRadio in the Spanish region of Campoo de Enmedio is on air with the AEQ Capitol IP digital console and AudioPlus automation system
Reaching out to listeners through an increasingly crowded, interconnected, digitized audio space takes more than experience in radio programming. For Joe D’Angelo, Xperi’s senior V.P. of broadcast radio, it requires partnering with those who have expert knowledge of metadata, an
Ferncast will introduce an entirely new class of products at IBC
The station is part of Italy's Mediaset SpA media group
The company is already upgrading close to 100 units for broadcasters in the United Kingdom
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Targetspot announced the appointment of Laurence Henuzet as operations director. Henuzet brings more than 11 years of experience in the world of digital advertising in Europe.
Henuzet started her career as a Google Adwords specialist, and went on to create and develop the Performics trading desk in Belgium, where she was responsible for all programmatic campaigns, tracking, optimization, technical aspects and team management. She has also worked with clients in various sectors such as FMCG, automotive, finance, gambling, beauty and pharmaceuticals.
“Over the years, she has acquired cutting-edge technical skills, making her one of the leading experts in the field of programmatic purchasing, traffic and tracking solutions,” says Mario Cabañas, general manager of Targetspot. “We are proud to have her on board to accelerate the development of our proprietary technologies.”
Programmatic audio is a major area of focus for Targetspot. The company notes that digital programmatic audio has been gaining traction since mid-2020, attracting new brands and capitalizing on the meteoric growth of digital audio in recent years, such as podcasts, audiobooks, Internet radio, music and playlists.
With Targetspot, publishers can now sell their audio inventory via private marketplaces, guaranteed programmatic deals or the open market, in addition to direct deals.
“We want to drive programmatic audio forward by creating a collaborative, agile campaign process that involves all stakeholders,” said Henuzet. “We have the tools to identify the moments that matter through audio signals. Ultimately, we can enrich our programmatic offering not only in audio, but also in video games.”
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The Targetspot division accounted for 92% of the Group's activity
The partnerships expand Targetspot's reach into LATAM in the U.S. and South America
The webinar will explore the latest findings in digital media consumption in Australia
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