Targetspot announced the appointment of Laurence Henuzet as operations director. Henuzet brings more than 11 years of experience in the world of digital advertising in Europe.
Henuzet started her career as a Google Adwords specialist, and went on to create and develop the Performics trading desk in Belgium, where she was responsible for all programmatic campaigns, tracking, optimization, technical aspects and team management. She has also worked with clients in various sectors such as FMCG, automotive, finance, gambling, beauty and pharmaceuticals.
“Over the years, she has acquired cutting-edge technical skills, making her one of the leading experts in the field of programmatic purchasing, traffic and tracking solutions,” says Mario Cabañas, general manager of Targetspot. “We are proud to have her on board to accelerate the development of our proprietary technologies.”
Programmatic audio is a major area of focus for Targetspot. The company notes that digital programmatic audio has been gaining traction since mid-2020, attracting new brands and capitalizing on the meteoric growth of digital audio in recent years, such as podcasts, audiobooks, Internet radio, music and playlists.
With Targetspot, publishers can now sell their audio inventory via private marketplaces, guaranteed programmatic deals or the open market, in addition to direct deals.
“We want to drive programmatic audio forward by creating a collaborative, agile campaign process that involves all stakeholders,” said Henuzet. “We have the tools to identify the moments that matter through audio signals. Ultimately, we can enrich our programmatic offering not only in audio, but also in video games.”
