Bauer Media Audio UK youth pop brand KISS is investing in its digital distribution with the launch of KISSTORY R&B, a new national station. Bauer will also add KISS Fresh and KISS Dance to DAB+ in London.
KISSTORY, a KISS brand extension, is one of the U.K.’s largest digital stations, with 2.4 million listeners weekly and popular events from Ibiza to the U.K. The new KISSTORY R&B station will feature R&B music from artists like Usher, Destiny’s Child, Craig David and Mary J Blige.
KISSTORY R&B will be available nationally on DAB+ later this year, with further announcements on the presenting line-up to follow.
Simon Myciunka, CEO of Bauer Media Audio UK, said, “We continually review the distribution of our services to meet our listeners’ needs and maximize opportunities for our brands to grow. KISS has a phenomenal digital footprint, with 90% of its audience listening on digital devices.”
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