It was always inevitable. “Visual Radio” would never remain in its crib, quietly staying out of the way; happy to remain stationary and never-ever demanding attention.
Wheatstone has published a Q&A on its website with Fritz Golman of RadioDNA, a radio engineering firm with a serious visual radio hobby.
The company recently finished a project for Houston Public Media (KUHF[FM]).
In the interview Golman notes that most of the radio stations that were doing visual radio, have moved on from simply having a camera streaming whatever is going on in the studio, to pro-level multicamera setups. They are using inserts, effects, creating additional programming… actually acting like a TV station in many ways.
Not surprisingly big stations, especially if they have a TV station big brother as KUHF does, find the transition easy, even natural.
It also helps that the cost of “going video,” really quality video, has plummeted and companies such as RadioDNA are eager to help out a transition.
Nor should anyone think that video is hard to do. It’s not and anyone competent at radio can pick up video easily.
Of course, it is a Wheatstone interview with plenty of “how easily Wheatstone equipment works with video equipment” but it just shows how radio is evolving into TV. (Oops! Did I just say that out loud?)
Golman will be at the NAB Show doing a Broadcast Engineering and IT Conference session, “Successfully Launching Compelling Visual Radio Automation.”
Check out the whole interview.
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