Advertising revenues continue to show steady growth in Australian metro markets
“23.6, Premier sur les Hits” is a private radio station belonging to Tout’Com, a communication company that has been active in French-speaking Switzerland for several years. The station launched in April, positioning itself as a young adult radio station that gives priority to music.
Based in Porrentruy in the Jura, it started its broadcasting in DAB+ all around Lake Neuchâtel. The radio station recently added DAB+ broadcasts in the Valais and Biel regions. As of September 1, it will also be accessible in the Lake Geneva area.
In addition, listeners can also access 23.6 on Swisscom TV, via its Android and IOS applications or on its website. The station is planning multiple initiatives in the coming months to promote itself and attract new listeners.