Genelec strengthens Nordic sales team

Genelec has further expanded its Nordic sales operation with the recent appointments of Mirko Ekberg and Fredrik Setterberg, both of whom bring with them significant professional audio experience.

Ekberg joins Genelec’s Finnish team as pro audio sales manager and is responsible for developing studio and MI dealer networks. He has 20 years of experience in sales management with Fender and, later, the Luthman distribution group, becoming chief sales officer for Finland and the Baltics for Luthman Nordic.

Setterberg joins Genelec’s Swedish distribution team as sales engineer, focussing on pre-sales and sales support across the studio, AV and home audio segments. With over two decades of industry experience in sales and technical solutions, Setterberg will provide dealers, systems integrators, and end-users with training, demonstrations, and on-site loudspeaker system calibrations.

“We’re extremely happy to add two such experienced, skilled and respected professionals to our Nordic sales team,” says Mikko Tuomi, Genelec’s Nordic sales director. “They will strengthen our already robust team, bring us closer to our key business partners, and provide even higher levels of customer satisfaction.”