ENCO has added an experienced sales and business development professional to its growing global team who brings more than two decades of file-based subtitle playout, live captioning and AI experience to the company. Keith Lucas joins ENCO immediately as international sales manager, with a focus on building ENCO’s presence in the EMEA and North American broadcast and ProAV markets, including channel partner network growth. He reports to ENCO President Ken Frommert.
Lucas spent nearly 21 years with Screen Subtitling Systems as business development director, where he was responsible for the United Kingdom and North American direct sales and managed the company’s European distribution network. He later spent 18 months at Ai-Media, serving as senior sales manager for the EMEA region. ENCO says his combined expertise gained at both companies makes him an ideal fit for the company.
“I have worked closely with customers to solve problems and ease their transition into new technologies and ecosystems for many years,” said Lucas. “What excites me most about ENCO is that they have their eye on the future and a desire to innovate new on-premises and cloud solutions, as well as microservices that utilize the cloud. They have a broad captioning and translation family that solves problems for customers today and can be developed to address future workflows. And given ENCO’s experience in automation playout and their emerging AI toolsets, I see real opportunity for ENCO to evolve the traditional ‘channel-in-a-box’ concept into unchartered territory.”
Lucas adds that ENCO’s recent history of acquisitions, including Rushworks and DoCaption, opens the door to broader integration opportunities when selling and specifying solutions for customers.
“Keith brings an exceptional track record of customer relations, business development and technical knowledge to ENCO in key growth areas for the company,” said Frommert. “We have spent the last several years aggressively building out our global infrastructure and technology portfolio to address new markets and business opportunities worldwide. Keith’s talents and experience will only strengthen our sales structure and business operations worldwide, and we are privileged to welcome him to the ENCO team.”
