In this issue, we have channeled our industry’s energy and enthusiasm for change
Commercial Radio Australia has released the advertising revenue figures for metropolitan commercial radio stations for February 2022. Revenue increased by 0.5% to AU$51.638 million compared to the same month a year ago, for a twelfth consecutive month of gains since the start of the recovery.
CRA chief executive officer Joan Warner said the slower growth rate reflected a hangover from the Omicron outbreak in December and January.
“There were some lingering effects from the Omicron wave which impacted business supply chains, but the market has weathered it well, and the outlook for the rest of the year remains positive. With state and international borders reopening and a federal election ahead, we hope to see advertising growth get back to a stronger footing in the months ahead,” she said.
Sydney stations reported a 2.7% year-on-year increase in ad revenue to AU$15.155 million in February, but the Melbourne market was 1.3% lower to AU$17.433 million. Brisbane rose 0.6% to AU$7.844 million, Perth dipped 0.3% to AU$6.585 million, and South Australia increased 1.1% to AU$4.620 million.
The figures include agency and direct ad revenue.