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For many radio stations and syndicated programs across the globe contests are an important ingredient or a nice change of pace.
Here, in San Diego, Calif., Benztown’s syndicated “Hey Morton!” program took advantage of a local landmark centennial celebration to have a contest — free radio promotion for the landmark’s big celebration. A local car dealer supplied a car, for ad consideration and promotion value. And the station held the actual contest at a remote during the beachfront celebration drawing listeners and event attendees (see picture above).
Everyone’s a winner!
Oh, what was the contest about, you might ask. Easy, guess the weight of the car. And to prevent anyone winning by looking up the model on the internet — some extra “mystery ballast” was added.
“Hey Morton!” show host Rick Morton said, “We wanted a fun, unique contest that paid tribute to the old midway games from back in the day and ‘Guess the Weight’ was a perfect fit! We had a blast!”
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