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Bauer Media’s Danish station Radio 100 has secured an eight-year renewal of its FM license, following a competitive process that included a rival bid from Sweden’s Mad Men Media. The decision was issued by Denmark’s Radio and Television Board, part of the Agency for Culture and Palaces, after what the board describes as a “beauty contest” evaluation based on financial preparedness, media experience and digital distribution plans.
Jim Receveur, CEO of Bauer Media in Denmark, said the decision reflects the company’s focus on audience service and operational standards. “Bauer has worked hard to ensure that our listeners and our clients get the highest standard of respect and professionalism,” he said. Receveur added that FM radio faces growing competitive pressure and that international resources help support local talent on air.
A complex history
Mad Men Media, headquartered in Malmö, Sweden, operates Retro FM in southern Sweden and launched Finland’s national station Pop FM earlier this year. CEO Robert Persson said the group respected the outcome. “The decision is within the framework of a well-conducted and transparent process,” he said, adding that the company was disappointed not to move into the Danish market.
The FM6 license has a complex history in Denmark. It was first awarded in 2003 to Talpa Media, where Receveur, originally from Canada, served as director of Radio 100. Talpa returned the license in 2009, after which Receveur continued running the station independently on a different frequency. SBS Broadcasting, now part of Bauer Media, acquired the vacant FM6 license in 2010 and launched Pop FM, before buying Radio 100 two years later and restoring it to the FM6 network.
The renewed FM6 license takes effect July 9 next year. It includes FM frequencies in Copenhagen at 100.0 MHz and in Randers in eastern Jutland at 99.9 MHz, along with a national DAB+ slot for commercial radio
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