Bauer Media UK radio stations Hits Radio and Magic Radio worked with the producers of the new film, “Bridget Jones: Mad About the Boy,” to create “a brand-new pop-up station dedicated to the beloved franchise.” It is streamed through Bauer Media’s Rayo app, available online and via smart speakers.
A release said, “The pop-up station is part of a multibrand and phased campaign with Universal Pictures to provide Bridget Jones fans with exciting new ways to celebrate the release of the new chapter in the beloved blockbuster franchise.”
Supporting content on Hits Radio and Magic will include ads, live reads along with other Bridget Jones-themed material.
Bauer Media Advertising Managing Director Simon Kilby said: “The launch of our digital platform Rayo and the flexibility of audio means that we can create fun and innovative campaigns like pop-up stations. Bridget Jones is such an iconic franchise with a nostalgic soundtrack — partnering with Universal Pictures to produce a pop-up was a no-brainer…”
Universal Pictures UK Marketing Director Erika Lewington said, “We’re so excited to work with Bauer Media to launch a station solely dedicated to the film franchise, sure to excite fans and make them even more eager to experience ‘Bridget Jones: Mad About The Boy in cinemas.’”
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