Leveraging in-car analytics
Day 4 of RadioWeek looked at the opportunities data provides broadcasters
Australian podcasters have a new resource to help them to keep across the developing podcast market courtesy of Triton Digital.
The digital audio specialist has introduced a Sales Representation Ranker to its Australian Podcast Ranker, as measured by Triton’s Podcast Metrics Measurement service. Triton says the new feature is based on the volume of monthly listeners and lists the top entities providing advertising sales representation to participating podcasts and publishers.
Triton Digital’s Australian Podcast Ranker provides insight into the Top 100 Podcasts as well as the Top 100 Australian-made podcasts and the Top 10 Publishers in Australia. The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines.
The latest results can be seen here. Results are de-duplicated for sales representation that represents multiple publishers.
