Summ’it aims to connect audiences through audio storytelling
AI Audio platform Adthos has showcased its latest release by generating personalized and localized audio news content for radio stations across the United States. Adthos for News allows broadcasters to produce various news content, including weather, traffic and sport, in multiple languages using advanced synthetic voice and AI technology.
Using out-of-the-box integrations with newsroom systems, including Burli and NewsBoss, Adthos for News allows broadcasters and publishers to instantly create complete news bulletins, including quotes and clips, with multiple voices, music beds and idents. Weather, traffic and sports updates can be completely automated and localized for any target area, allowing stations to write segments using their own format.
The innovative platform uses over a dozen AI technologies to offer its users an efficient and highly creative way to reach and engage a larger audience with broadcast-quality updates. For smaller broadcasters, this offers the opportunity to create up-to-the-minute localized and targeted news, weather, traffic and sports quickly and easily.
I can’t wait to hear what all these broadcasters and publishers do with the result!
Adthos CEO Raoul Wedel
Adthos CEO Raoul Wedel says, “We’ve been discussing the possibilities for news content generation with broadcasters and implementing their feedback. We’ve gone on to develop a solution that can help automate and streamline the creation of news content to not only increase cost efficiency but also allow them to scale and reach a wider audience. I can’t wait to hear what all these broadcasters and publishers do with the result!”
Adthos says the platform’s broadcast-quality and trained-for-news synthetic voices ensure that the generated news content sounds natural and professional, maintaining the quality and credibility that audiences expect from their news sources. Users can choose from one of the platform’s news-specific voice-overs or add their own host’s voice to the library. While traffic news and sports content are data-driven and AI-generated, the obvious sensitivity around news content means that the creators have chosen to implement connections with trusted newsroom systems.
The platform’s creators have put together a demo page for people to explore.
Image: Starline on Freepik
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