Adthos Creative Studio adds real-time sporting data

Adthos Creative Studio has announced that users can now include real-time sporting data into dynamic audio ads and content thanks to a new partnership with sports technology company, Sportradar. Existing users of the platform will be able to use the scheduling and results of major sporting events to create up-to-the-minute audio ads or content.   

Sportradar collects and analyses sports data across over 80 sports, more than 500 sports leagues and over 750,000 events a year globally. By partnering with Sportradar, Adthos Creative Studio has access to highly reliable data from sources such as NBA basketball, UEFA football, World Rugby, NASCAR and major league baseball.

In addition, Adthos Creative Studio now comes with dozens of pre-built templates featuring dynamic data from sports matches. These templates allow users to create audio ads and content at a moment’s notice, based on any event that Sportradar covers, customizing the event, teams and language or even personalizing it for the listener. This enables advertisers and audio publishers to reach global audiences in their native languages, sharing up-to-the-minute content that goes beyond what might have been previously possible, including match reports, player information and play-by-play in a way that is inclusive and accessible for all.   

Raoul Wedel, CEO of Adthos, says, “When creating dynamic audio ads or content for broadcast, you need the highest reliability of data, and when it comes to sports data, that means Sportradar. As the world’s leading sports technology company, they are the perfect partner for Adthos. This collaboration allows us to support our users in real-time ad and content creation using the latest data from major sports events, alongside the latest in AI and synthetic voice technology.”