AdsWizz, a subsidiary of SiriusXM, has announced an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio‘s advertising inventory. This expansion of the parties’ existing relationship builds on Sonos’ current use of AdsWizz’s campaign management, supply-side platform and other digital audio advertising technology while providing marketers with access to Sonos’ listeners. The markets covered by the exclusive agreement include the United States, Canada, the United Kingdom, Ireland, Germany, France, the Netherlands and Australia.
Sonos Radio, which debuted in 2020, is a free streaming radio service for Sonos customers that provides listeners access to curated music stations, original shows and live broadcasts through the Sonos app.
The expanded relationship combines AdsWizz’s audio technology with sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc. The companies say they expect the pairing of technology and sales expertise to provide Sonos with a more streamlined approach to monetizing its content.
How it will work
Advertisers can access Sonos’ audio inventory via AdsWizz’s connected demand sources. These include AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to transact on audio inventory easily; and AdsWizz direct integrations with major third-party demand-side platforms (DSPs).
“Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to connect advertising exclusively with Sonos Radio’s inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” says Marsha Fischer, VP of strategic partnerships at AdsWizz.
Amanda Dwyer, head of commercial for Sonos Radio, says, “AdsWizz has proven to be a powerful ad tech provider, which made it an easy choice when considering monetization opportunities. AdsWizz and its extended sales team really get it when it comes to the premium nature of the Sonos Radio audience, our content offering and our differentiation in the audio entertainment market.”