Day 3 of RadioWeek explored one of the biggest technological shifts in broadcast radio
Triton Digital has appointed Josh Yamuder as director of partnerships, programmatic marketplace. The company says the appointment amplifies its continued commitment to driving audience and revenue growth through digital audio.
“Programmatic buying of audio inventory has exploded in part due to the efficiency at which buyers can reach targeted audiences at scale,” says Stephanie Donovan, global head of revenue at Triton Digital. “Josh’s programmatic experience will be invaluable as we build on our commitment to helping publishers and buyers across the globe leverage programmatic technology to execute their audio advertising strategies effectively.”
Triton says Yamuder will employ his agency experience and programmatic acumen to build confidence among brands and to help broadcasters extract more value from their audio inventory. He joins the company from Targetspot, where he was programmatic manager for North America. He was previously a programmatic specialist at Xaxis, a global GroupM programmatic-first agency. In his new role on Triton Digital’s revenue team, Yamuder will collaborate with key broadcast clients to align advertiser goals with their diverse audio offering.
“I look forward to helping Triton’s broadcast clients evangelize the value audio contributes to a marketing mix while delivering effective campaign management and data-driven user insights,” says Yamuder.