Podcast audience market researcher Triton Digital has released new podcast audience numbers for Canada
That Peter Crouch Podcast has joined the Acast Creator Network.
Hosted by England footballing legend Peter Crouch and produced by George Cottam, the podcast has racked up 60 million listens since launching in 2018. It is Britain’s most-listened-to sports podcast and one of the region’s biggest shows. Acast will now host the podcast and distribute it to all major podcast listening platform and app and monetize it exclusively through the Acast Marketplace.
Acast says the partnership with That Peter Crouch Podcast will build on its success by amplifying the reach of the show globally, as well as — for the first time — opening up the podcast for commercial opportunities. Advertisers can buy sponsorships, brand integrations, ads and other premium ad products.
“Joining Acast is just like signing for one of the world’s biggest football clubs. We get all the support to develop as much as possible, while we also get the chance to reach an even larger, global audience. We look forward to working with Acast to grow further,” said Peter Crouch, host of That Peter Crouch Podcast.
That’s the very essence of what makes a good podcast, creating an experience that feels like a conversation between friends — one of whom just happens to be a former professional player
In That Peter Crouch Podcast Crouch, co-hosts and celebrity guests chat in the pub about what it takes to be a professional footballer. Each episode takes fans behind the scenes of the beautiful game, covering everything from dressing room politics to the ins and outs of transfers, and Crouch’s football confessions.
“That Peter Crouch Podcast has managed to bottle the magic of being in the pub with your pals and having a laugh while chatting about football,” said Mike Wooller, content development manager at Acast. “That’s the very essence of what makes a good podcast, creating an experience that feels like a conversation between friends — one of whom just happens to be a former professional player. As huge fans of the show, we’re looking forward to bringing more laughs from That Peter Crouch Podcast to listeners on all podcast apps — and helping the team reach more people around the world.”