Audience releases major update

Audience, a United States-based technology company that provides interactive, data-driven engagement tools to media brands, has unveiled Audience 2.0 — a major update of its flagship product — calling it “not just an upgrade, but a reinvention.” The revamped platform offers a faster, smarter and more intuitive environment tailored to content and audience teams.

Audience says key features include:

Interactive toolkit with advanced formats and embedded AI — tools like segment and quiz builders help create experiences faster.
Sponsor value enhancements, with lead access and ROI‑focused playbooks to make monetization more effective.
Smarter data, offering unified 360° audience profiles and real‑time insights for more personalized targeting.
AI‑powered workflow tools that simplify campaign creation — from UGC moderation to template recommendations.
All‑in‑one audience system, combining creation, capture and activation in a single platform.

According to Audience, the platform enables media teams to launch “unforgettable experiences in minutes, not days,” activate predictive segments across every channel, and scale campaigns organization‑wide — all from one unified system.