StreamGuys has expanded its analytics platform, SGreports, to include consumption data from SGrewind, the company’s time-shifting service. The integration provides broadcasters and content producers with a clearer understanding of how audiences engage with rewindable audio and video streams, enabling more informed programming and monetization decisions.
Available now, the update connects front-end user behavior with back-end metrics, tracking how listeners and viewers use rewind and replay features via SGplayer and other HTML5-based players on web and mobile platforms. This marks the first time SGreports can offer insights into which moments users revisit across a broadcast.
SGreports originally launched in 2021, with a second-generation version introduced the following year. Its dashboard allows customers to visualize data across live streams and podcasts, tracking metrics such as total listening hours, active sessions, unique users, geographic location and device type. The latest integration broadens its scope beyond conventional live-stream analytics to highlight real-time audience engagement with specific content.
What programming matters most
“SGrewind is a valuable front-end tool for streamers because it lets listeners and viewers jump back to specific points in time,” said Robert Minnix, head of product at StreamGuys. “With SGreports, the client can merge scheduling information with stored streaming data and identify which programs people consistently return to. That tells the client what programming matters most and what drives audience engagement.”
The combined platform also supports more precise ad targeting. SGrewind includes ad-insertion technology, enabling dynamic ads during stream replays. Eduardo Martinez, vice president of technology at StreamGuys, said the system can match listener behavior and content choice with ad-triggering metadata to insert new ads during rewound segments. “That adds an entirely new layer of monetization to the mix,” he said.
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