Salem Media uses Audience platform to build targeted newsletters
A unified data view enabled the broadcaster to grow reader engagement and develop new newsletter products
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The initiative will deliver content across on-air, digital and dashboard platforms
The upgrade adds new analytics capabilities for more detailed, timely audience insights
The probe is designed for monitoring, alignment and regulatory compliance
The system uses neuroscience-informed models and real-time context to guide programming
The plan aims to cut debt and position the broadcaster for post-Chapter 11 operations
Software updates and new options are offered
A unified data view enabled the broadcaster to grow reader engagement and develop new newsletter products
Says the update offers a smarter, all-in-one system for creating, capturing and activating data across media workflows
87% of the U.K. adult population listened to radio in Q4 2024
The station is punching above its weight
Radio reaches 53% of young Americans daily
The station says the survey shows a 60% increase in its average listener count among those aged 14 and over
The company has announced a partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace
Bumper audiences are underpinned by a vibrant growth in DAB+ listening
The findings are a snapshot of the company's research in audio consumption in 2023
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