Triton Digital has expanded its partnership with Audioboom as the podcast publisher integrates Triton’s Sounder solution into its catalog. The integration aims to enhance contextual targeting and brand suitability for advertisers using Audioboom’s podcast advertising marketplace, Showcase.
According to Triton Digital, Sounder’s technology enables more precise contextual targeting, allowing ads to align with relevant content. The company also says the integration provides brand suitability tools designed to help advertisers manage ad placements within Audioboom’s podcast network.
Audioboom CEO Stuart Last said the move builds on the company’s long-standing collaboration with Triton Digital. “Having worked with Triton Digital for years on podcast measurement and recently fully moving to TAP, we’re excited to enhance our advertising capabilities through the use of Sounder,” he said. “This integration not only strengthens our position in podcast monetization but also empowers us to increase revenue opportunities for content creators and deliver more value to advertising partners through better content understanding and ad placement.”
This integration not only strengthens our position in podcast monetization but also empowers us to increase revenue opportunities for content creators
Audioboom CEO Stuart Last
Triton Digital says the partnership expands on Audioboom’s existing participation in its U.S., Latin America and Australia Podcast Reports, which track podcast audience metrics for participating publishers. The addition of Sounder’s technology, according to Triton, marks the next stage in this collaboration, offering a data-driven approach to podcast advertising.
“This expansion of our partnership with Audioboom demonstrates our ongoing commitment to advancing podcast advertising technology,” said Sharon Taylor, executive vice president of podcast and content delivery at Triton Digital. “The integration of Sounder’s capabilities with Audioboom’s podcast network creates new opportunities for publishers and advertisers to connect with audiences while maintaining brand suitability standards.”
These stories might interest you
Triton Digital to partner with Optable on ads
Super Hi-Fi expands Rosetta with real-time content and intelligent sync
