Triton Digital has announced a partnership with ID5, an audience identity information provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace, according to a release. “This partnership will improve advertising targeting and addressability in the audio space while complying with privacy regulations globally.”
Called Identity Enrichment, “Triton Digital customers will be able to leverage the identifiers provided by ID5 to enrich audio listener profiles with more detailed and accurate information.”
Triton Digital Chief Product Officer Benjamin Masse explained: “Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace. We are encouraged by the promising results we have witnessed so far…”
Australian Radio Network Chief Digital and Technology Officer Fayad Tohme is an early adopter: “[O]ur partnership with Triton Digital and ID5 signifies a pivotal moment in audio advertising. This collaboration enhances our targeting precision and compliance with privacy regulations, allowing us to create richer listener profiles.” He expanded, “We’re excited about the possibilities this brings, making audio an even more compelling avenue for advertisers to connect with their audiences.”
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