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Bauer Media Audio has agreed to acquire iRadio — a leading youth music station serving listeners in Ireland’s West, Northwest, Northeast and Midlands regions. The acquisition is subject to customary closing conditions, including regulatory approval.
iRadio is one of Ireland’s leading youth music brands and the most listened-to station across its broadcast footprint in the 15 to 44 demographics.
Speaking on the transaction, Richard Dawkins, president of audio at Bauer Media Group, said, “iRadio has built a loyal and dedicated following across the 15 counties in which it broadcasts and will enhance Bauer Media Audio’s portfolio in Ireland. We look forward to welcoming iRadio to Bauer Media and providing additional innovation to support the station’s long-term growth, further deepening relationships with its listeners and commercial partners alike.”
Willie O’Reilly, chairman at iRadio, said, “iRadio has grown to become the most popular radio station in its broadcast region, keeping listeners informed and entertained. The board would like to thank everyone who has been a part of this journey for their contribution. iRadio is now ready to embark on a new chapter as part of Bauer Media Audio. Its best days lie ahead.”
