Commercial radio reaches 12.4 million weekly listeners in Australia
Adthos claims its latest product will revolutionize the radio industry with broadcast quality, AI-generated audio advertising. Adthos Creative Studio follows on from Ad-Server as part of the Adthos Platform, and is, according to the company, the world’s first browser-based digital audio workstation. It also introduces broadcast-quality, AI-generated synthetic voices specifically trained for use in audio advertising.
Using Creative Studio, advertisers and broadcasters can collaborate online to create and edit targeted ads that combine music, live recording and synthetic voices.
According to Adthos, Creative Studio offers more than just a text to speech tool: users have access to comprehensive audio mixing tools including trimming, equalizers, compressors and more.
There are also multiple possibilities to target ads based on location, demographics, and even changing conditions such as weather, sports match results or pricing catalogues and inventory.
Users will be able to…choose from a library of synthetic voices
Users will be able to record ads live or choose from a library of synthetic voices to create their audio, from standard AI voices, right up to professional voiceover artists. There are currently 40 synthetic voices available in different price categories; Adthos says more will be added.
CEO of Adthos, Raoul Wedel, says, “It feels really good to put some power back in the hands of traditional broadcasters, giving them the tools to compete with online and big tech companies.”
You can find out more about this product at www.adthos.com/creative-studio
