Commercial radio reaches 12.4 million weekly listeners in Australia
AI-powered creative audio studio Wondercraft has partnered with audio management platform Frequency to enable brands and media publishers to produce and deploy personalized audio ad campaigns at scale.
The collaboration introduces Variations, a new feature within Wondercraft’s creative suite, designed to automate ad personalization based on audience data. This integration delivers the first end-to-end workflow from Wondercraft’s studio to Frequency’s dynamic campaign deployment, reducing the time and cost traditionally involved in personalized audio advertising.
The workflow begins in Wondercraft’s studio, where users can script, produce and edit audio with AI-powered tools. The Variations feature allows users to create multiple ad versions by inserting alternative copy or leveraging AI to generate hundreds of variations. These versions are then exported to Frequency’s platform for campaign deployment, enabling advertisers to trigger different ad variations based on data signals such as location, weather, time of day and audience demographics. Wondercraft says this level of personalization enhances engagement and campaign effectiveness by delivering relevant messages to target audiences.
Multiple ad versions in minutes
“Audio ad production has historically been a barrier for brands looking to run creatively diverse campaigns,” said Oskar Serrander, co-founder of Wondercraft. “With Variations, brands can produce hundreds of ad versions in minutes, customizing based on city, demographics and time, and even incorporating different voices, languages and accents. This isn’t just about speed and affordability —it’s about enabling more creative messaging. Partnering with Frequency aligns with our mission to make audio advertising accessible, creative and scalable for brands of all sizes worldwide.”
Pete Jimison, CEO and founder of Frequency, added, “The audio industry has immense creative potential, but production and asset coordination for ads have held it back. Partnering with Wondercraft removes these long-standing barriers, evolving Frequency’s platform for broader use by publishers and brands. This partnership signifies a shift towards a faster, more creative audio industry, making ad campaigns easier to manage day-to-day.”
Brian Conlan, president of DAX US and an early adopter of both platforms, said, “This integration transforms how we serve our clients, offering unmatched creative flexibility, precise targeting and streamlined campaign management. It’s the innovation our industry needs — better results for advertisers, higher engagement for publishers and more relevant ads for listeners.”
Variations is now available to all Wondercraft Enterprise users and is compatible with the Frequency Creative Manager.
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