vCreative and Write Label announce strategic integration

Media workflow solutions company vCreative and Write Label, a provider of custom creative for broadcast sellers, have announced a strategic partnership to improve efficiency for their mutual clients. 

The vCreative workflow allows for a seamless transition to the paperless production order, into the traffic system, and ultimately on the air. Write Label provides custom spec for sellers. AEs complete a simple creative brief and, within 24 hours, receive up to five different scripts to initiate creative conversations with their clients.

Through the strategic integration, vCreative vPPO users can now launch Write Label from their vCreative portal, giving them immediate access to a nationwide community of freelance writers. Sellers can also implement Write Label as a core tool for serving their clients in their vCreative dashboard. 

“vCreative and Write Label have enabled our shared clients to access quality creative easily. Our objective is always to meet our users where they are, so connecting into vPPO made all the sense in the world,” says James Donahue, CEO of Write Label.

“One of vCreative’s priorities is to work with technology partners across the industry to deliver more value to our customers,” says Susie Hedrick, vCreative’s CEO. “By joining forces with Write Label, we make it easy for station users to leverage a broad community of writing talent, saving time and delivering a more compelling product.”

Mutual clients include Dick Broadcasting, UrbanOne, Univision, NRG and El Dorado.