Ciaran Davis has been a director of the CRA Board since 2018
Media workflow solutions provider vCreative has connected its vPPO management platform to the Electronic Material Instructions module for WO Traffic, WideOrbit‘s ad sales and commercial operations platform. vCreative says this will enable the end-to-end exchange of copy instructions, eliminating errors and saving time for broadcasters.
Before this integration, users would have to enter data associated with copy and commercial instructions into WideOrbit and re-enter the same information into vCreative, as part of the workflow necessary to produce or collect the creative assets. With the Electronic Material Instructions integration, vCreative electronically shares the essential data to instruct all spots in WO Traffic, significantly reducing the time required to manage this process.
In addition to the Electronic Material Instructions integration, WideOrbit and vCreative have also built a feature that automatically populates production orders into vCreative’s vPPO and vPRO platforms from the WideOrbit contract in WO Traffic, creating a link between the material ID in both systems. The companies say this bi-directional exchange of contract data, copy, and material instructions eliminates costly mistakes and saves each user hours of entry time.
CEO of vCreative Susie Hedrick says, “Connecting to WideOrbit’s Electronic Material Instructions module puts the finishing touches on a series of projects that we have developed with WideOrbit to benefit our mutual clients. Its completion comes at a critical time and is a must-have feature for broadcasters looking to expand team efficiency and boost productivity. The impact is hundreds of hours per year returned to every user, and it introduces the first-ever collaboration integrating commercial copy from the initial creative request through to on-air execution.”
Will Offeman, WideOrbit chief product officer, says, “WideOrbit’s Electronic Material Instructions module is designed to help our broadcast radio and TV customers improve efficiency and reduce costly errors. It is a significant step forward in automation for what was previously a highly manual process. We’re excited to add this new integration with vCreative.”