Triton Digital releases first LATAM sales network podcast ranker

Triton Digital has announced the release of its first Latin America Sales Network Podcast Ranker. The report provides insights into the top 12 sales networks, as measured by Triton’s Podcast Metrics measurement service.

Oscar Sermeno, Triton Digital’s VP of market strategy for the Americas, said the ranker marks a significant milestone for the podcasting industry in the region. “This report not only highlights the growth in the LATAM podcast landscape but also provides invaluable insights for advertisers and publishers looking to engage with a highly dynamic and evolving audience,” he added.

Triton Digital also released its 2024 Latin America Audio Insights Report, which provides insights into the evolving LATAM podcast landscape from June 2023 to May 2024, including listening habits and insights into the top podcasts and debuts from the LATAM Podcast Ranker.

According to the report, the most popular podcast genre was news (32% of downloads), followed by comedy (17%). Other notable findings include:

Top podcast debuts included “A Coach” (Wondery), “El Cielo Que Nunca Vi” (SiriusXM Podcast Network), and “Escándalo Mexicano” (Wondery).
The most downloaded episode overall was “Manchester City y la gloria del Mundial de Clubes” from Titulares Deportivos (Grupo BluRadio), which had 460,000 downloads during the past year.
Spotify was the top player for new episode RSS downloads (32%), followed by Android Unspecified App (18%).
Prisa Radio was the top publisher for webcast streaming during the past year.

The Latin America Insights Report accompanies the June 2024 LATAM Podcast Ranker, providing insights into the top 100 podcasts in Latin America between June 3, 2024, and June 30, 2024, as measured by Triton’s Podcast Metrics measurement service.

For this reporting period, the top three podcasts based on downloads included “LOS40 MX – La Corneta” (Prisa Radio), “Mais Recentes” (Radios Grupo Globo), and “O Assunto” (Grupo Globo).

There were several debuts for the month of June, including “Malu Gaspar – Conversa de Política” (Radios Grupo Globo), “La Viuda Negra” (SiriusXM Podcast Network), “Peláez y De Francisco en La W, fútbol y algo más” (Prisa Radio), and “P.A. Criminal – Um Podcast de True Crime” (Adsmovil Audio Network).