Triton Digital has acquired Manadge, an advertising intelligence platform specializing in programmatic advertising.
With this acquisition, Triton Digital is diversifying its portfolio as Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants and direct orders. Integrated with over 60 supply-side platforms and ad servers, Manadge offers real-time insights through its interactive business intelligence tools. Triton says that true to its audience measurement philosophy, Manadge provides agnostic and unbiased reporting that simplifies the recording and tracking of advertising revenues and leverages an elegant UI with expansive graphics and change alert notifications.
“Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry,” says John Rosso, president and CEO of Triton Digital. “The Manadge platform will enable Triton’s publisher, sales house, and demand partners to analyze advertising data better and use Manadge’s powerful UI to make data-driven decisions for their business.”
“At Manadge, we give companies the ability to increase resources and support, expand into new markets, and innovate faster than they could before,” says Nathan Venezia, founder and CEO of Manadge. “We are excited to be joining a team that truly understands our vision and to provide Triton Digital with a better way to analyze and track advertising revenue for all audio types.”
