Taking advantage of increased opportunities, digital audio business analytics specialist Triton Digital has opened an office in Paris.
Heading that office will be Alexandre Rifflard, newly appointed director of market development EMEA.
He comes from advertising analytics developer Manadge as a publisher sales manager. Previous to that he “10 years in digital advertising sales for major French media groups such as Lagardère, M6 & Altice Media,” according to Triton.
Rifflard said, “The audio market in Europe continues to grow making it important to meet publishers and advertisers where they’re at. We’re excited to open our doors in Paris, one of the largest capital cities in the center of Europe, and where 8 out of 10 French listeners are consuming audio content daily.”
He added, “With digital being the most popular channel now for listening, opening the Paris office gives us the opportunity to work more closely with existing customers and meet prospective customers to showcase how Triton Digital’s digital audio technology suite is uniquely positioned to help meet their needs.”
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