The stations will start broadcasting on DAB+ on Oct. 1
Targetspot announced the appointment of Alexandre Ouhadi as its chief revenue officer. He takes over from Erik Portier in managing the overall Targetspot income.
Targetspot is a division of AudioValley, with offices around the globe. It specializes in audio streaming, ad serving and programmatic advertising, connecting advertisers with publisher inventory.
Ouhadi joined the P&G Group after graduating from HEC Liège in 2002. Since 2013, he held the position of head of Global Sales & Business Development of Procter & Gamble in Singapore, and then in Geneva.
“Digital radio, audio streaming services, podcasts and video games have grown exponentially since the start of the pandemic,” commented Ouhadi. “For advertisers, the revolution we’re currently seeing is similar to the one we experienced 15 years ago when digital platforms first appeared in the area of video. My priority is also a pleasure: helping advertisers and agencies, everywhere on the planet, to embrace digital audio fully, and therefore embrace the future.”
“I’m convinced that [Ouhadi] will enable us to position Targetspot as the international leader in the monetization of digital audio,” said Alexandre Saboundjian, CEO and founder of AudioValley. “I would like also to thank Erik Portier for the many years spent at Targetspot and wish him all the best in his entrepreneurial project.”