Marketron and vCreative launch workflow integration
The integration is designed to simplify core radio broadcast operations
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The initiative will deliver content across on-air, digital and dashboard platforms
The upgrade adds new analytics capabilities for more detailed, timely audience insights
The probe is designed for monitoring, alignment and regulatory compliance
The system uses neuroscience-informed models and real-time context to guide programming
The plan aims to cut debt and position the broadcaster for post-Chapter 11 operations
Software updates and new options are offered
The integration is designed to simplify core radio broadcast operations
Nowadays, production workflows are increasingly diversified, and broadcasters need to properly understand how to ensure secure, efficient contribution networks
Several of its new solutions are debuting at the 2023 NAB Show
DNAV's end-to-end NAB demo will end in New York
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