Australia implements new audience research method
Australia Commercial Radio & Audio and GfK develop a hybrid audio measurement system
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Australia Commercial Radio & Audio and GfK develop a hybrid audio measurement system
Finds that digital audio is the best media channel for capturing attention
Australia saw 755 million podcast downloads in 2022, with news podcasts taking second place to comedy
Stitcher Media has over 15M average weekly users according to the Triton Digital’s U.S. Podcast Ranker for November
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There has been little change in the top-ranked podcasts
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The figures show commercial radio is continuing to break audience records in Australia
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