Attribution, not reach, is the new currency that moves budgets
The survey also finds rising daily online audio use and broad adoption across age groups
Commercial radio increased its share of listening; BBC reported mixed audience results
Inducted on Oct. 22 at the Rainbow Room in NYC
Survey findings also highlight radio’s role in car journeys and advertising trust
Launched online in October 2025, the children's station attracted more than 3 million listens
Students worldwide can enter across broadcasting, podcasting, journalism, production, digital content and esports
ISBC recognizes leading institutions and emerging creators across five continents
This year’s competition brought together tertiary students across five continents
Entries close on Oct. 31
ISBC is designed to help students transition from education to the media industry
RedTech International SAS
250 bis boulevard Saint-Germain
75007 Paris,
France
