The station is part of Italy's Mediaset SpA media group
Because staying relevant is vital, radio stations are transitioning to a brand perspective. Therefore, they should offer a higher and more relevant content experience, engaging their target group to stay involved with their brand for longer. So, radio stations must interact with them through different channels and formats. Often, their technical backend doesn’t support this, or a lack of personnel or funding frustrates it. And yet, consumers expect broadcasters’ content via both traditional and new media.
The radio broadcast market screams for better tools to connect to existing environments and replace a basement full of expensive, labor-intensive technology.
SmartRadio from Broadcast Partners is a SaaS solution offering management for radio stations from anywhere. Broadcasters can edit radio formats, playlists, commercial planning lists, website content and social media accounts virtually from anywhere. Granting access to content contributors to deliver commercials, voice tracks, music and data is via a simple but secure two-step verification.
All the SaaS functionality a broadcaster needs is now in one cloud-based platform via an affordable and flexible pay-per-month solution offered in terms and sizes that suites any type or size of radio station. Ergo: no hardware, no investments, just radio.