He brings experience building strategic partnerships at Google and Spotify.
Genelec has appointed Marcel Schechter to be its Senior Customer Experience Specialist, with special focus on the domestic German market.
Based near Stuttgart, Schechter forms part of Genelec’s international marketing and sales team. He will work with Business Development Manager Eric Horstmann and local German distributor Audio Pro. Schechter will concentrate on strengthening activities in marketing, education and customer support.
Schechter studied audiovisual media and then worked as a studio engineer and lecturer, spending seven years as engineer at Bauer Studios in Ludwigsburg. He joined Audio Pro in 2014 as Genelec product specialist. In this role, Schechter got to know the Genelec brand and specialized in educating and assisting customers with loudspeaker selection, installation and room calibration.
“Marcel is a perfect fit for Genelec — his knowledge, energy and passion for the brand has been obvious since the day he joined Audio Pro,” commented International Sales Director Ole Jensen. “With our total commitment to building closer relationships with our customers in Germany and reinforcing local distribution activities, we know that Marcel’s connections and experience will prove invaluable.”
“I’m really excited about joining the Genelec team and further developing the work that I’ve been doing in recent years,” said Schechter. “To play an even bigger part in delivering an elevated customer experience is an opportunity that I’m really looking forward to.”