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Media solution providers Southern Cross Austereo (SCA) has teamed up with AdsWizz to exclusively represent select Stitcher and SiriusXM podcast content in Australia. It will do this directly through its LiSTNR app and other podcast listening platforms.
SCA says the combination of AdsWizz’s audio advertising technology and SCA’s media sales is expected to streamline podcast inventory connections and make Stitcher and SiriusXM’s content more accessible to advertisers.
“We’re incredibly proud to be teaming up with Stitcher and AdsWizz,” said SCA CEO, Grant Blackley. “The addition of Stitcher content to the LiSTNR platform cements our position as Australia’s audio destination for premium content. Combined with the AdsWizz technology, the agreement enables a flexible podcast offering in market, with advertisers benefitting from expanded targeting capabilities, rich engagement in premium content and a growing audience across all demographics.”
Brieuc Verwilghen, VP, head of commercial partnerships & strategy, EMEA & APAC at AdsWizz, added: “By combining LiSTNR’s media sales force with AdsWizz’s advertising technology, buyers can reach engaged podcast audiences with enhanced targeting to ensure their ad experience is relevant and effective – something vital to podcast listeners.”
SCA claim that its LiSTNR app has grown the Australian digital audio market over the last 18 months and believes that the agreement will continue to facilitate this growth.
SiriusXM is a North American audio entertainment company. Its subsidiaries – which include both Stitcher and AdsWizz – make it a leader in podcast hosting, production, distribution, analytics and monetisation.
SCA will make content available to advertisers with its ‘LiSTNR Voice’ execution – a custom creative specifically tailored to the podcast environment using trusted, local voices to seamlessly integrate within the podcast user experience.