Salem appoints Brad Parscale as chief strategy officer

Salem Media Group, Inc. has named Brad Parscale as its chief strategy officer. Parscale will focus on the company’s digital initiatives and strategic growth.

Parscale gained prominence as the digital and media director for Donald Trump’s 2016 presidential campaign. He later served as campaign manager for Trump’s 2020 re-election bid. His experience includes developing data-driven advertising, social media engagement strategies, and digital platforms such as Campaign Nucleus and EyesOver, which have been used in political and commercial applications.

Salem Media Group CEO David Santrella said, “Brad brings extensive digital marketing expertise, deep connections within conservative media, and a passion for Salem’s mission. I am confident his experience will help drive Salem’s growth and impact.”

Parscale added, “I’m eager to join Salem Media and contribute to expanding its digital presence while leveraging technology to create values-driven content that resonates with today’s audiences.”

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