Canadian radio captures five times the listening time of ad-supported Spotify
At IBC2024, we challenged tech manufacturers and suppliers to pitch their latest tech to our global audience within two minutes — the equivalent of a single bracket of four 30-second radio ads; that’s valuable airtime! Talking about something you’re passionate about for two minutes may seem relatively easy, but it’s harder than it sounds.
Most did well; some, far better than others.
Here, RFE Broadcast Sales Director Elena Ditadi tells us how the company is encouraging smarter broadcasting by providing transmitters fully equipped with specialist technology, essential features and more at an affordable price.
You can watch the video here.
You can see the rest of the videos on our YouTube channel here.
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