Lucy Thomas will officially join the company in May 2023
Neuromedia is a Belgian company that specializes in the analysis of data in the media sector. Its services and software aim to assist companies collect and make use of audience behavior data.
The company just launched a new smartphone application that measures audience and behavior through the collection of digital and non-digital audio data. MetriCrowd captures and recognizes a station listened to (FM or web), as well as TV channels and programs watched, regardless of whether they are consumed live or in podcast mode. Since it is installed on a smartphone, the app has access to all the peripherals that the phone is connected to (e.g. watch, headphones, Bluetooth speakers, etc.).
“Thanks to MetriCrowd, the sound environment is captured by a smartphone microphone. The signal is directly translated into a digital signature that is then sent to our identification service, which identifies the radio or TV station that is broadcasting live at the time of listening,” explains Pierre Mengal, cofounder of NeuroMedia.
Neuromedia notes that their product is a measuring system that is accessible, valid and capable of guaranteeing audience figures, both for radio and TV. It offers objective data because it is collected at the time of listening. The application can be a complement to the subjective data collected by panels through standard declarative techniques.
In addition, the software collects sociodemographic data, such as geolocation, gender, age, socio-economic level, and allows the behavioral analysis of the listeners’ habits.
MetriCrowd received a RedTech Top Product Award during Radio Week, which took place Jan. 18–22.