Radioplayer has announced a new record level of investment from its members to fund further innovation in digital radio. The broadcaster-backed organization works to grow radio listening via connected devices (smart speakers, smartphones, smart TVs and connected cars) by enabling frictionless listening.
The organization says that finalizing a new long-term agreement will allow Radioplayer “to deliver further growth of its in-car and connected devices strategy, through recruitment of staff and significant investment in technology development, setting the trajectory across Europe and beyond.”
Radioplayer has agreed partnerships with leading global car manufacturers, including VW Group, BMW and Renault Group (who together represent over 40% of all European car sales), ensuring the prominence of a broad range of radio stations on all car dashboards. Earlier this month, Radioplayer announced a long-term extension and expansion of its partnership with VW Group’s automotive software and technology company, Cariad, underlying the scale of Radioplayer’s ambition and partners’ confidence in its vision and technological solutions.
Supercharging a new phase
In a joint statement, Radioplayer’s members, comprising the BBC, Bauer Media, Global and Radiocentre, said, “We are delighted to support Radioplayer’s mission to supercharge a new phase of growth by cementing partnerships with international broadcasters, automotive and technology partners. With record levels of investment and a new CEO, Yann Legarson, in place, we believe the venture has the resources and leadership for a bright future that will see a significant expansion of digital audio across all platforms together with a greater international presence, ultimately bringing benefits for all audiences.”
Legarson said, “I’m thrilled that the Radioplayer members have committed major new investment to deliver our next phase of growth. I’m looking forward to working with the team here and all our partners to grow the scale and impact of our strategy as we bring world-class radio listening experiences to cars and connected environments everywhere. As the only aggregator solution owned and developed by radio stations, we are ambitious, and innovation is at the heart of our project.”
