With the global pandemic making it unsafe to hold large in-person gatherings, Musikmesse is postponing its fair and music festival until next spring. Musikmesse is an event for the music industry, music instruments and music education, taking place at Messe Frankfurt’s exhibition grounds. The Musikmesse Festival happens concurrently, featuring more than 100 concerts throughout Frankfurt.
Messe Frankfurt reports that it is working with the music sector, its associations and other partners from the cultural and creative industries, develop concepts for Musikmesse in 2022. Musikmesse currently plans to overlap with Prolight + Sound, which is booked for April 26–29, 2022.
“In close cooperation with the industry and the associations, we have mastered many market situations in the past,” said Stephan Kurzawski, a member of the Board of Management of Messe Frankfurt Exhibition GmbH. “More than any other sector, music thrives on intensive personal exchange, from joint concert experiences to instrumental workshops. This is precisely why the continuing tense situation demands a responsible evaluation of circumstances — for the music industry and music scene as well as for ourselves as organizers. In this way, we hope to be able to create a realistic perspective for all those involved next year, if the situation permits.”
Musikmesse explains that it has been supporting the international music industry and creating a central element of the cultural landscape in Frankfurt and beyond for 40 years. The organization says that it’s looking to take advantage of new opportunities and plans to explore with the music industry how it can meet the situational needs of all stakeholder groups even better. It will look at not only structural and industry-specific trends such as increasing media convergence, smart and virtual instruments, AI-supported music production and increasingly competitive access to consumers, but also in particular the corona-induced upheavals in the market. In addition, music education topics and the value of musical education will be highlighted even more intensively, says the organization.