The country’s FM spectrum is congested, and attempts to free up some of the spectrum for new players is proving difficult
Masima Radio Network, the largest radio network in Indonesia, has selected Triton Digital for the delivery, monetization and measurement of its streaming audio and podcast content. The network has with 18 stations, including the popular Prambors, Delta, Bahana and Female Radio.
Masima Radio Network will use Triton’s audio streaming network for the delivery of its podcasts and commercial radio online. Additionally, it will use Triton’s ad server to insert targeted audio ads into content, as well as Triton’s audio advertising technology to monetize inventory through both open and private marketplace deals.
Further, Masima Radio Network plans to measure its listening audiences with Triton’s Webcast Metrics and Podcast Metrics measurement services. The group will also rely on the podcast platform, Omny Studio, to support the creation, distribution and promotion of its podcast content across a wide range of platforms and devices including smart speakers and mobile phones.
“We are excited to partner with Triton Digital, and to be leveraging their renowned suite of powerful technology to support our streaming audio and podcast business goals,” said Fitzgerald Salendu, digital content manager at Masima Radio Network.
“We are pleased to be powering Masima Radio Network’s streaming audio and podcast strategies,” said Benjamin Masse, managing director of Market Development and Strategy at Triton Digital. “We remain committed to making it easy for Masima to manage the distribution and monetization of their content, while understanding when, where, and how their streaming audio and podcasts are consumed by their listening audiences.”