The station is part of Italy's Mediaset SpA media group
Marketron, a provider of enterprise revenue management and digital software solutions, announced the Digital Seller Series. This, according to the company, is an an eight-week series of educational emails designed to “empower radio sales professionals with digital advertising tactics.
Marketron says the Digital Seller Series will highlight a variety of digital sales tactics. These include geofencing, targeted display ads and mobile messaging. According to the company, these points can help a station get up and running with a digital advertising program.
Each weekly email will identify and describe a digital sales tactic, share tips for successful implementation and present a real-world case study in which the strategy delivered measurable results for a station.
“The media landscape is changing every day. It’s crucial that radio sales teams continually educate themselves on all of the tactics available to their advertisers,” said Todd Kalman, senior vice president of sales. “We designed our Digital Seller Series to show sales professionals the power of digital advertising. And also to give them the tools they need to take highly effective solutions back to their clients.”
Radio management, sales representatives and other interested parties can sign up for the free series here.
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