The country’s FM spectrum is congested, and attempts to free up some of the spectrum for new players is proving difficult
Jagran New Media has selected Triton Digital to power the distribution and monetization of its podcast content. Triton Digital is a global technology and services provider to the digital audio and podcast industry. Jagran New Media is an Indian news provider with a portfolio that includes 10 digital platforms that provide content across genres like news, education, lifestyle, entertainment, health and youth.
Through this partnership, Jagran New Media will leverage Triton’s Omny Studio podcast platform. The system will power the creation and distribution of podcast content across a range of platforms and devices, including smart speakers, social media networks, mobile phones and more.
In addition, Jagran New Media will use Triton’s ad server to dynamically insert targeted audio ads into their content.
“Triton’s feature-rich, seamless technology will enable us to create and deliver even more engaging content while furthering our reach and growing our revenue,” said Anamika Sharma, chief product manager at Jagran New Media.
“We are pleased that Jagran New Media has selected Omny Studio to power its podcast strategy, enabling them to easily create, share and promote their content,” said Aditya Summanwar, director of Monetization, APAC at Triton Digital. “Additionally, we look forward to helping Jagran New Media harness the power of programmatic advertising to increase their revenue and provide an even more engaging listening experience for their audience through relevant, meaningful ads.”