IABM appoints senior analysts to Business Intelligence Unit

IABM has appointed two senior analysts to its Business Intelligence Unit to broaden further the range, depth and frequency of the business, technology, sector and regional reports it produces.

Ana-Claire Bernardes has over a decade of experience in market intelligence working for several research agencies. She has focused on bringing consumer and lifestyle trends alive to help FMCG and tech companies stay relevant and innovative in fast-moving industries. Ana-Claire speaks English, French, Portuguese and Spanish and holds a master’s degree in journalism from the Birkbeck University of London.

Martin Redhead is a highly experienced market research analyst with wide and varied experience across various industries, including internal and external consultancy roles leading market and customer research to drive product innovation and help direct strategy. He holds an MSc in operational research and a BSc in economics.

“As the rate of change in media tech continues to accelerate, IABM members have been asking us for more frequent reports to enable them to respond instantly to market developments as they unfold,” said Lorenzo Zanni, head of knowledge at IABM. “The wide experience that Martin and Ana-Claire bring to the Business Intelligence team will enable them to be immediately effective and will enable us to meet our objectives of more timely updates, as well as to tap Martin and Ana-Claire’s wealth of knowledge to make our reports even more insightful and actionable.”