With IP at the heart of broadcasting’s future, codecs are increasingly the gateways of content assimilation and distribution
Triton Digital has announced that Fresh Media Bulgaria is now a client. Triton adds that Bulgaria’s largest radio group is using its audio streaming technology, services, and network to help build the group’s audience, maximize ad revenue, and streamline the day-to-day operations of its streaming audio strategy.
“Partnering with Triton Digital means that we are able to create a more efficient and successful streaming audio advertising strategy,” said Nikolay Yanchovichin, general manager of Fresh Media Bulgaria. “As the biggest radio group in Bulgaria, we are always first to bring the best innovative solutions to the Bulgarian market and to help to develop the radio industry and to bring it to the digital world.”
“We are excited to be partnering with Fresh Media Bulgaria,” said Stephanie Donovan, head of global revenue, Triton Digital. “It has always been Triton’s mission to connect audio, audience and advertisers to not only grow the global online audio industry but to help our customers enhance the quality of their audio programming. It’s inspiring to see Fresh Media Bulgaria leverage our technology to do just that.”
According to Triton, Fresh Media Bulgaria has seen impressive growth since joining its network. The publisher’s debut was the third-largest in Triton’s EMEA streaming ranker in 2021 despite being in a geographical market with the smallest population among the publishers listed in the ranker. Additionally, Fresh Media Bulgaria was among the top 10 publishers and earned the second-largest average time spent listening per session in Triton’s October 2021 EMEA streaming ranker.