Reaching out to listeners through an increasingly crowded, interconnected, digitized audio space takes more than experience in radio programming. For Joe D’Angelo, Xperi’s senior V.P. of broadcast radio, it requires partnering with those who have expert knowledge of metadata, an
egta has unveiled its latest publication, “Voice: Key Insights for Media Companies Into an Emerging Technology.” The edition looks into the voice experience, the technologies and opportunities it brings to media owners and their marketers.
The European association of radio and tv sales houses notes that it’s becoming more apparent to advertisers that voice is tech’s “giant next leap” — offering a brand-new channel in the marketing mix.
“Voice not only provides opportunities for advertisers, but it also opens up a wide range of possibilities for TV and radio companies, and their sales houses to enrich user experiences, unveil new products and more,” states etga.
The publication looks at current challenges and opportunities for voice. It highlights leading players and devices in the voice ecosystem as well as ways to create and monetize voice experiences. In addition, the edition offers a glimpse into the technology’s future and features use cases from the radio and TV industry.
etga says it aims to help its members protect, grow and diversify their business around content they broadcast.
Download this new publication here.