Xperi Inc. has announced the global launch of the DTS AutoStage Broadcaster Portal, which allows radio broadcasters insights into how their in-car listeners are engaging with their content from the car via an easy-to-use dashboard. These insights include:
- The geographic definition of the audience.
- Popular locations and thoroughfares.
- Program performance, including most popular formats and content.
- Retailer heat maps showing shopping locations in proximity to a station’s audience.
“Radio is still the number one source of in-car entertainment, and to keep this prominence, our in-car user experience will make stations more discoverable and engaging to extend listening sessions. DTS AutoStage Broadcaster Portal is enabling a completely new level of data insights for radio broadcasters to connect with target audiences and power new revenue opportunities with brands and advertisers,” said Joe D’Angelo, senior vice president of broadcast and digital audio at Xperi.
“The connected car and DTS AutoStage have revolutionized the data possibilities for radio broadcasters, giving them access to in-car data for millions of vehicles to inform programming content and ad strategies,” said Pierre Bouvard, chief insights officer for Cumulus Media Westwood One.
I wish I had these analytics when I was a program director.Fred Jacobs, president of Jacobs Media
“This new DTS AutoStage data provides the missing link for how radio plays a starring role in cars,” said Fred Jacobs, president of Jacobs Media. “Traditionally, AM/FM radio’s top listening location is cars and trucks, but ratings information has always been vague. The DTS AutoStage Broadcaster Portal unlocks many new data points – geographic targeting on the road, reactions to in-car content, and ‘heat maps’ that overlay listening with shopping locations. That last part is key for radio sales, always needing more data to provide ‘windshield advertisers’ with meaningful data. Programmers and sales managers will be huddled around their computers, identifying previously untold marketing stories. I wish I had these analytics when I was a program director.”
Radio stations can access DTS AutoStage Broadcaster Portal at no cost, whether they are broadcasting digitally or via analog, by registering through the Xperi DTS AutoStage Broadcaster portal.